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JUN – DEC 2020

BUSINESS

HEART and SOUL is an italian sportwear and casualwear brand which offers style, design and technical fabric all in all its items, 100% Made in italy.

OBJECTIVES

  • Increase brand awareness
  • Enhance distribution
  • Develop a storytelling around the several wearing opportunities of its items (sportwear, casualwear, loungewear)

JOURNEY

  • Roadmap suggestion
  • Continuative brand ambassador
  • Set up of special influencer experiences
  • Shooting and content creation for IG and FB pages
  • Storytelling on blog and Instagram channel
  • Involvement in “Italia Keeps On Travelling” projects
  • Synergies with new wholesale clients
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Storytelling su canale Instagram @elena_minozzi
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