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JUN 20 – ONGOING

BUSINESS

Italia Keeps on Travelling is the first project linked to the Travel industry with a double aim: editorial coverage and consultancy.

It offers a concrete support to Hospitality excellences in Italy, helping them to underline their core selling values and catch new opportunities, through a unique formula in 3 steps:

  1. Live Experience
  2. Storytelling
  3. Marketing Roadmap

OBJECTIVES

  • Increase the awareness around premium businesses in the Food & Travel industry in Italy and push tourism within national boundaries
  • Create a storytelling around the possible experiences to be lived in each location
  • Offer an expert strategic consultancy in order to strenghten the marketing and communication strategy and optimize results in terms of economic return.

JOURNEY

  • Co-Founder and ongoing Ambassador
  • Set up of Live experiences
  • Shooting and content creation for IG and FB pages
  • Storytelling on blog and Instagram channel
  • Experience Review and Marketing roadmap
  • Management of selected Marketing Activities 
  • Networking for engagement of new partners and development of special projects


PILOT 2020:

  • Val di Fassa –
    Trentino
  • La Casa
    delle Grottesche –
    Piemonte
  • Hilton
    Molino Stucky –
    Venezia
  • Dievole –
    Toscana
  • Podere Conti –
    Toscana
  • Roccafiore –
    Umbria
+ 6 hotels involved
Coverage on blog and on Instagram channel @elena_minozzi

OFFICIAL LAUNCH MAY 2021:

  • Dedicated Website and +20 articles in the sections “Racconti”
  • Dedicated social channels: Instagram , Facebook, Linkedin, Spotify
  • Amplification on blog and Instagram channel @elena_minozzi
  • 8 partners: My Style Bags, Bioearth, Velasca, Mc2 Saint Barth, Sciuscià, Menaboh, LightBluePasta, Hangar Design Group
  • +20 editorial contents on national press
  • +500 post with #italiakeepsontravelling
  • +15 hotels involved in 2021
  • Villa delle Palme – Lazio
  • Palazzo Manfredi – Roma
  • Bianca Relais – Lombardia
  • Tenuta Le Colonne – Toscana
  • Tenuta Sella e Mosca – Sardegna
  • Villa Cariola – Veneto
  • Tenuta Casenuove – Toscana
  • Decumani Hotel de Charme – Napoli
  • Procida Camp & Resort – Campania
  • Truffle Experience – Savini Tartufi – Toscana
  • Grand Hotel Tremezzo – Lago di Como
  • The Hoxton Hotel – Roma

AND YOU?

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elena@elenaminozzi.net

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