40 30 30 Healthy Kitchen

Category: Food
Ottobre 2021 – In corso

403030 Healthy Kitchen is the new restaurant format launched by Mariella Radici-an entrepreneur from Bergamo-who recently opened in the shadow of the skyscrapers in Milan’s Porta Nuova district, after a one-year trial run in ghost kitchens with delivery.
The restaurant is committed to promoting wellness through a balanced approach to food and lifestyle. 403030’s menus are designed following the proportions 40% carbohydrates, 30% protein, 30% fat, but all guarantee satisfaction for the palate and the eyes. With a welcoming yet colorful and irreverent atmosphere, 403030 Healthy Kitchen is the ideal place for those who wish to combine the pleasure of food with a focus on all-around health and wellness.

Objectives

  • Brand awareness: raise awareness of 403030’s innovative format and new opening, particularly pushing the Sunday brunch formula;
  • Brand positioning: make 403030 known within the Milanese Healthy dining scene, leveraging the unique factors of its offerings;
  • Drive to store: making sure that more and more people are driven to visit the new location during different consumption occasions (especially Sunday brunch) and, satisfied, recommend it to their contacts and have a desire to return there themselves.

Journey

  • Conceptualization of a 360° plan around the launch of the new brunch formula, with both online and offline touchpoints;
  • Comprehensive event management for the realization of monthly events dedicated to influencers and community;
  • Coordination of all external vendors involved (ie. shooting, branded giveaway, graphics, printed materials);
  • Digital PR and Social PR activities.

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR