403030 Healthy Kitchen is the new restaurant format launched by Mariella Radici – an entrepreneur from Bergamo- who recently opened in the shadow of the skyscrapers in Milan’s Porta Nuova district, after a one-year trial run in ghost kitchen with delivery.
The restaurant is committed to promoting wellness through a balanced approach to food and lifestyle. 403030’s menus are designed following the proportions 40% carbohydrates, 30% protein, 30% fat, but all guarantee satisfaction for the palate and the eyes. With a welcoming yet colorful and irreverent atmosphere, 403030 Healthy Kitchen is the ideal place for those who wish to combine the pleasure of food with a focus on all-around health and wellness.
Objectives
Brand awareness: raise awareness of 403030’s innovative format and new opening, particularly pushing the Sunday brunch formula.
Brand positioning: make 403030 known within the Milanese Healthy dining scene, leveraging the unique factors of its offerings.
Drive to store: drive more and more people to visit the new location during different consumption occasions (especially Sunday brunch) and, satisfied, recommend it to their contacts and have a desire to return there themselves.
Journey
Design of a 360° plan around the launch of the new brunch formula, with both online and offline touchpoints.
Complete Event Management for the realization of no.4 events dedicated to influencers and community.
Coordination of all external vendors involved (ie. shooting, branded giveaway, graphics, printed materials).