M.net - Be Well

Be Well

Gennaio - Marzo 2024

Located in the center of Brescia, Be Well Pharma is a multi-service parapharmacy where products and consultancy in the fields of dermocosmetics, homeopathy and nutrition are available, as well as an optical center and beauty centre.

Objectives

Drive to store: ensure that more and more customers are encouraged to turn to the parapharmacy for its diversified services, return frequently and talk about it to further potential customers.
Brand positioning: become «top of mind» when thinking about a trusted multi-service parapharmacy and lay the foundations for future franchising openings.

Journey

Initial strategic consultancy (market analysis, competitors, target consumer, offer, positioning)
Identification of key messages to be valorised;
Drafting of a Marketing Roadmap document containing indications on the strategic direction to be taken at a marketing and communication level;
Construction of the annual Marketing Plan proposal with definition of the necessary resources and the related budget;
Planning of Marketing and Communication activities identified as priorities;
Supervision for the development of a new coherent Brand Identity across all channels and materials;
Drafting of a Social Media Strategy document containing guidelines for subsequent internal management by the client.

Be Well

Gennaio - Marzo 2024

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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