M.net - Bellezza Italiana

Bellezza Italiana

Category: Beauty & Health

Gennaio - Marzo 2024

Bellezza Italiana is a Made in Italy cosmetics brand based on sound ethics, innovation and a rigorous scientific basis. It offers a wide range of face and body products designed for skin preparation and treatment of blemishes and signs of aging, both in professional settings and for home use.

Objectives

Brand positioning: reorganize brand communication in order to ensure premium positioning in Italy, a starting point to then establish itself in the foreign B2B aesthetic market

Journey

Initial strategic counseling (analysis of market, competitors, target consumer, offer, positioning)
Identification of key messages to be enhanced;
Drafting of a Marketing Roadmap document containing indications of the strategic direction to be taken at the marketing and communication level;
Construction of the proposed annual Marketing Plan with definition of the necessary resources and related budget;
Planning of Marketing and Communication activities identified as priorities;
Drafting of a Social Media Strategy document containing guidelines for subsequent internal management by the client.

Bellezza Italiana

Category: Beauty & Health

Gennaio - Marzo 2024

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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