Blue Taste, is a restaurant format that was created with the mission of extending the lives of those who choose its dishes while improving their health and well-being. To do so, it studied the habits of the world’s longest-living people, those living in the Blue Zones, borrowing their secrets to develop healthy, gourmet and sustainable cuisine.
Objectives
Brand awareness: give visibility to the new restaurant in Milan and emphasize the uniqueness of the gourmet bowls offered.
Brand positioning: become “top of mind” when thinking about a healthy, quick and tasty lunch in central Milan.
Drive to store: get the right target customers to be driven to try Blue Taste bowls in store, want to come back and suggest it to friends and colleagues.
Journey
Conception and development of the Blue Tasting creative concept, the common thread behind the online and offline activation plan designed to push the new opening.
Digital PR and Social PR activities.
Coordination of all external vendors involved (ie. branded giveaways).