Blue Taste

Category: Food
March 2022 – May 2022

Blue Taste, is a restaurant format that was created with the mission of extending the lives of those who choose its dishes while improving their health and well-being. To do so, it studied the habits of the world’s longest-living people, those living in the Blue Zones, borrowing their secrets to develop healthy, gourmet and sustainable cuisine.


  • Brand awareness: give visibility to the new restaurant in Milan and emphasize the uniqueness of the gourmet bowls offered.
  • Brand positioning: become “top of mind” when thinking about a healthy, quick and tasty lunch in central Milan.
  • Drive to store: get the right target customers to be driven to try Blue Taste bowls in store, want to come back and suggest it to friends and colleagues.


  • Conception and development of the Blue Tasting creative concept, the common thread behind the online and offline activation plan designed to push the new opening.
  • Digital PR and Social PR activities.
  • Coordination of all external vendors involved (ie. branded giveaways).