Farmacie Stilo

Category: Beauty
April 2022 - August 2022

Farmacie Stilo is a group that currently has 8 pharmacies in Milan and plans to acquire more pharmacies by the end of 2023.

In addition to pharmaceutical products and health services, Farmacie Stilo also offers a wide range of beauty treatments, events with brand partners, and master classes for professionals in the field.

Objectives

  • Brand awareness: tell the story and activities of pharmacies and give visibility to the 8 points on Milan.
  • Brand reputation: become “top of mind” when thinking of professional, state-of-the-art pharmacies.
  • Community building: get the right target audience of young pharmacists to send in their resumes and the right target audience of Milanese customers to prefer to shop at one of the stylus pharmacies, even suggesting them to their own contacts.

Journey

  • Initial strategic consulting (market analysis, competitors, target consumer, offer, positioning).
  • Creative direction for development of a new consistent Brand Identity across all channels and materials.
  • Shooting and content creation for social pages.
  • Definition of a new Social Media Strategy.
  • Social Media Management and community management.
  • Digital PR and Social PR activities.
  • Support in organizing events aimed at pharmacists (B2B) and customers (B2C) in collaboration with brand partners.
  • Coordination of all external vendors involved (ie. box seeding and branded giveaways).
  • Strategic consulting for the development of new business initiatives and Co-marketing projects.

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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