Irene Greco Milano

Category: Beauty
September 2023 – Ongoing

With almost thirty years of experience behind her, Irene Greco opened the eponymous Hair Boutique in 2017, where she involved high-level professional figures dedicated to the various areas of expertise.
In a short time, the salon has become a point of reference in Milan: a place that customizes trends by listening to the needs of its clients, through careful advice from Irene and her staff, and where the welcoming and familiar environment allows each client to feel “at home”.


  • Brand awareness: increase awareness of the salon, its services and products at the target audience by leveraging mainly digital channels.
  • Brand positioning: become “top of mind” when thinking of a professional salon in Milan, to which one can turn for any hairstyle and haircare-related issue and where one can always feel at home.
  • Community: build a community of women (and men!) who love the concept of timeless beauty and the importance of carving out moments for self-care.
  • Lead generation: getting more and more women and men to refer to Irene Greco and recommend the salon to their friends and acquaintances.


  • Initial strategic consulting (market analysis, competitors, target consumer, product offering).
  • Identification of key messages to be enhanced.
  • Drafting of a Social Media Strategy document containing guidance on the strategic direction to be taken at the Social Media and Digital PR level.
  • Creative Direction for the development of a new consistent Brand Identity across all channels and materials.
  • Shooting and Content Creation for web and social pages.
  • Social Media Management.
  • Digital PR and Social PR activities.
  • Comprehensive Event Management to implement activities targeting influencers and socialites.
  • Networking activities to engage partners and develop Co-marketing initiatives.
  • Dynamic monitoring of social insights.