M.net - Italia Keeps On Travelling

Italia Keeps On Travelling

Category: Travel

April 2020 – Ongoing

Founded by Elena Minozzi together with Alessia Rizzetto after the first lockdown, Italia Keeps on Travelling is the first project related to the world of Travel with a dual purpose: editorial and consulting.
It provides concrete support to hospitality excellences in Italy, helping them to enhance their unique factors and seize new opportunities, through a unique 3-step formula:
1. Live Experience 2. Storytelling 3. Marketing Roadmap.

Objectives

Increase awareness around premium realities in the Food & Travel sectors in Italy and push domestic tourism.
Create storytelling around the possible experiences to be lived in each location.
Provide expert strategic advice to realities in the Hospitality sector to enhance the communication and marketing strategy of the structure and optimize its results in terms of economic return.

Journey

ITALIA KEEPS ON TRAVELLING:

Drafting a Marketing Roadmap document containing guidance on the strategic direction to be taken in marketing and communications.
Creative Direction for the development of a consistent Brand Identity across all channels and materials.
Social Media Strategy and Social Media Management of the channel dedicated to the project.

HOSPITALITY ECCELLENCES INVOLVED IN THE PROJECT:

Shooting and content creation for web and social pages.
Storytelling on official account, website, blog and personal Instagram channel.
Review of each experience and related Marketing Roadmap.
Networking for partner engagement and special project development.

Italia Keeps On Travelling

Category: Travel

April 2020 – Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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