Nestlé Nido

February 2024

Part of Nestle’s Nutrition division, Nido offers a complete range of milk and milk-based products that offer nutritional solutions for every stage of childhood. With its focus on providing a nutritional foundation for growth and development, the Nido brand has been helping mothers around the world care for and nourish babies for over 70 years.

Objectives

  • Rebranding presentation:Capture the attention of the participants at the Nestlè Nutrition Summit (120 Business Executives from all countries) and present them the new direction of the NIDO brand, summarized by the campaign “Love is not a word. It’s an act.”, through the creation of a mini showroom (pop up corner with bar area, examples of merchandising items and staff uniforms).

Journey

  • Creative concept for the creation of the Pop Up Corner Nido at the Summit dedicated to the brand’s international Leadership Team;
  • Coordination of all external suppliers involved (i.e. set up, merchandising, uniform).

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR