Oncos

January - March 2024

The Oncos brand encompasses a line of organic, natural, organic and effective dermocosmetic products, ideal for fragile and delicate skin such as that of cancer patients, capable of respecting the natural physiology of the skin.

Objectives

  • Brand Awareness: after consolidating its presence in Italy, establish itself in the foreign medical B2B market

Journey

  • Initial strategic consultancy (market analysis, competitors, target consumer, offer, positioning)

  • Identification of key messages to be valorised;

  • Drafting of a Marketing Roadmap document containing indications on the strategic direction to be taken at a marketing and communication level;

  • Construction of the annual Marketing Plan proposal with definition of the necessary resources and the related budget;

  • Planning of Marketing and Communication activities identified as priorities;

  • Redazione di un documento di Social Media Strategy contenente guideline per la successiva gestione interna da parte del cliente.

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR