M.net - Oncos

Oncos

Category: Beauty & Health

Gennaio - Marzo 2024

The Oncos brand encompasses under it a line of organic, natural, organic and effective dermocosmetic products that are ideal for fragile and delicate skin such as that of cancer patients and that respect the natural physiology of the skin.

Objectives

Brand Awareness: after consolidation of presence in Italy, establish itself in the foreign B2B medical market.

Journey

Initial strategic counseling (analysis of market, competitors, target consumer, offer, positioning)
Identification of key messages to be enhanced;
Drafting of a Marketing Roadmap document containing indications of the strategic direction to be taken at the marketing and communication level;
Construction of the proposed annual Marketing Plan with definition of the necessary resources and related budget;
Planning of Marketing and Communication activities identified as priorities;
Drafting of a Social Media Strategy document containing guidelines for subsequent internal management by the client.

Oncos

Category: Beauty & Health

Gennaio - Marzo 2024

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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