Pansy Milano

Category: Food
December 2022 - Ongoing

Pansy is an artisan pastry laboratory in the heart of Milan, where you can enjoy high-quality, healthy and extraordinary-tasting desserts perfect for everyone, including those with allergies, intolerances and special dietary needs.

All proposals are 100% gluten-free and lactose-free and in numerous cases vegan. Alongside the confectionery offer are savory alternatives, fresh pasta and bakery.


  • Brand awareness: making Pasticceria Pansy and its products known beyond the current landscape of regular buyers
  • Brand positioning: to become “top of mind” when thinking about vegan, gluten-free and lactose-free, high-quality, healthy and tasty products in Milan
  • Lead generation: get the right target customers, both B2C and B2B, to buy from Pansy’s, suggest it to additional potential customers, and repeat purchase. Focus on gluten and lactose intolerances.


  • Initial strategic consulting (market analysis, competitors, target consumer, product offering).
  • Identification of key messages to be enhanced.
  • Drafting of a Social Media Strategy document containing guidance on the strategic direction to be taken at the Social Media and Digital PR level.
  • Creative Direction for the development of a new consistent Brand Identity across all channels and materials.
  • Shooting and content creation for web and social pages.
  • Social Media Management.
  • Digital PR and Social PR activities.
  • Comprehensive Event Management for the implementation of activities aimed at influencers and socialites.
  • Networking activities to engage partners and develop Co-marketing initiatives.
  • Dynamic social insight monitoring and sales elasticity.