M.net - Pansy Milano

Pansy Milano

Category: Food

December 2022 - Ongoing

Pansy is an artisan pastry laboratory in the heart of Milan, where you can enjoy high-quality, healthy and extraordinary-tasting desserts perfect for everyone, including those with allergies, intolerances and special dietary needs.

All proposals are 100% gluten-free and lactose-free and in numerous cases vegan. Alongside the confectionery offer are savory alternatives, fresh pasta and bakery.

Objectives

Brand awareness: making Pasticceria Pansy and its products known beyond the current landscape of regular buyers
Brand positioning: to become “top of mind” when thinking about vegan, gluten-free and lactose-free, high-quality, healthy and tasty products in Milan
Lead generation: get the right target customers, both B2C and B2B, to buy from Pansy’s, suggest it to additional potential customers, and repeat purchase. Focus on gluten and lactose intolerances.

Journey

Initial strategic consulting (market analysis, competitors, target consumer, product offering).
Identification of key messages to be enhanced.
Drafting of a Social Media Strategy document containing guidance on the strategic direction to be taken at the Social Media and Digital PR level.
Creative Direction for the development of a new consistent Brand Identity across all channels and materials.
Shooting and content creation for web and social pages.
Social Media Management.
Digital PR and Social PR activities.
Comprehensive Event Management for the implementation of activities aimed at influencers and socialites.
Networking activities to engage partners and develop Co-marketing initiatives.
Dynamic social insight monitoring and sales elasticity.

Pansy Milano

Category: Food

December 2022 - Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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