M.net - Podere Conti

Podere Conti

Category: Travel

April 2021 - August 2021

Luxury Agriturismo, farm, KM0 restaurant, location for shootings and events, Podere Conti is unique: for the air you breathe, for the meeting of different cultures, for the contact with nature, for the attention to details. Not just any old Tuscan farmhouse, on the contrary.

Objectives

Increase awareness about Podere Conti and make it a wish list destination.
Bridging the loss of foreign guests and weddings by diversifying the offerings strategy and expanding target guests and booking opportunities (ie. smartworking).
Identify and develop new opportunities (ie. weekend brunch, picnic, yoga retreat, poolside aperitif).
Improve storytelling around the multiple experiences that make a stay at Podere Conti unique.

Journey

Initial strategic consulting (analysis of market, competitors, target consumer, offer, positioning).
Identification of key messages to be enhanced.
Drafting of a Marketing Roadmap document containing indications of the strategic direction to be taken at the marketing and communication level.
Declination of the new Social Media Strategy.
Shooting and Content Creation for social pages.
Social Media Management and guidelines for internal Community Management.
Creative Direction (new offer package, gadgets, printed materials, local collaborations).
Digital PR activities.
Dynamic social insight monitoring.

Podere Conti

Category: Travel

April 2021 - August 2021

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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