Pro Loco Paullo is the home of Carnaroli rice. The company is active in the organization of various local events aimed at promoting the Lombardy region and its products. The main event is the SorRISO di GUSTO which takes place every year in mid-June for three days in the suggestive location of Parco Muzza and involves the best realities of the area.
Objectives
Brand Awareness: increasing awareness of the initiatives organized (with particular focus on the Rice Festival in June), beyond the current panorama and reaching an increasingly larger population of Milan, leveraging different types of communication channels;
Brand Positioning: becoming «top of mind» not only when you think of a reference center for weight loss but also when you think of local initiatives of value for the area around Milan;
Lead Generation: ensure that more and more people are encouraged to visit the organized events and become spokespersons for these subsequent initiatives.
