P U R O P H I, an acronym for Pure Organic Philosophy, was born out of a desire to explore new and potential synergies between the organic and inorganic worlds, technology and physiology, science and nature.
P U R O P H I shows a new approach to traditional organic cosmetics and offers high-performance and efficient formulations that are in better balance with the Earth’s ecosystem without elements harmful to the skin and the planet.
Objectives
Brand Awareness: increasing brand awareness among the target audience by leveraging mainly digital channels.
Brand Positioning: becoming “top of mind” when thinking about a quality, reliable, effective and sustainable beauty brand.
Optimization: focus your investments on opportunities to maximize effectiveness.
Business Growth: growing sales in Italy both organically and through contacts with new clients.