M.net - Vanni Gourmet

Vanni Gourmet

Category: Food

February 2024 - Ongoing

Vanni Gourmet offers high-level Personal Chef services.
The main business concerns private homes, although the demand for the Catering service is also growing.
Furthermore, in mid-2023, Kitchen Lab has been inaugurated: the chef welcomes guests into his “home” that can host a private lunch or dinner for up to 16 people from the same group.

Objectives

Brand Awareness: increasing the awareness of Vanni Gourmet as a Personal chef and of Kitchen Lab as a location for organizing a private dinner, beyond the current Brescia public and with further channels additional than those activated so far.
Brand Positioning: becoming «top of mind» when you envision the possibility of organizing high-level dinners with a personal chef accustomed to serving a premium clientele
Lead Generation: ensuring that more and more people are encouraged to turn to Vanni Gourmet for its Personal Chef or Private Catering services, with the medium/long-term objective of scaling the business with multiple chefs under the brand.

Journey

Initial strategic consultancy (market analysis, competitors, target consumer, offer, positioning);
Identification of the key messages to convey during the launch phase;
Drafting of a Marketing Roadmap document containing indications on the strategic direction to be taken at a marketing and communication level;
Construction of the annual Marketing Plan proposal with definition of the necessary resources and the related budget;
Planning of Marketing and Communication activities identified as priorities;
Coordination of their implementation, with particular focus on everything relating to:
- Social Media strategy;
- Shooting e Content Creation
- Social Media Management;
- Sito Web;
- Digital PR;
- Merchandising;
- Eventi;
- Co-marketing;
Complete management of the budget allocated to marketing activities;
Constant monitoring of results.

Vanni Gourmet

Category: Food

February 2024 - Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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