Ympetu Jewels

Category: Lifestyle
October 2022 - February 2023

YMPETU JEWELS is a brand of handcrafted boho-style jewelry made with gemstones and 14k gold. They are all one-of-a-kind pieces, personally made by the founder Christina Torres.


  • Brand Awareness: Raising awareness of Brand Ympetu Jewels and its products among the identified target audience, beyond the current landscape of regular buyers.
  • Brand Positioning: becoming “top of mind” when thinking about premium handcrafted jewelry, perfect for oneself or as a gift.
  • Lead Generation: getting the right target customers to buy the jewelry, suggest it to additional potential customers, and repeat purchase.


  • Initial strategic consulting (market analysis, competitors, target consumer, offer, positioning).
  • Consulting support during the rebranding phase (new name).
  • Drafting of a Social Media Strategy document containing guidance on the strategic direction to be taken at the level of Social Media and Digital PR.
  • Shooting and Content Creation for web and social pages.
  • Community management guidelines.
  • Social Media Management.
  • Drafting of a press release.
  • Digital PR and Social PR activities.
  • Comprehensive Event Management to implement activities targeting influencers and socialites.
  • Networking activities to engage partners and develop Co-marketing initiatives.
  • Dynamic social insight monitoring.