M.net - Ympetu Jewels

Ympetu Jewels

Category: Lifestyle

October 2022 - February 2023

YMPETU JEWELS is a brand of handcrafted boho-style jewelry made with gemstones and 14k gold. They are all one-of-a-kind pieces, personally made by the founder Christina Torres.

Objectives

Brand Awareness: Raising awareness of Brand Ympetu Jewels and its products among the identified target audience, beyond the current landscape of regular buyers.
Brand Positioning: becoming “top of mind” when thinking about premium handcrafted jewelry, perfect for oneself or as a gift.
Lead Generation: getting the right target customers to buy the jewelry, suggest it to additional potential customers, and repeat purchase.

Journey

Initial strategic consulting (market analysis, competitors, target consumer, offer, positioning).
Consulting support during the rebranding phase (new name).
Drafting of a Social Media Strategy document containing guidance on the strategic direction to be taken at the level of Social Media and Digital PR.
Shooting and Content Creation for web and social pages.
Community management guidelines.
Social Media Management.
Drafting of a press release.
Digital PR and Social PR activities.
Comprehensive Event Management to implement activities targeting influencers and socialites.
Networking activities to engage partners and develop Co-marketing initiatives.
Dynamic social insight monitoring.

Ympetu Jewels

Category: Lifestyle

October 2022 - February 2023

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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