Podere Conti

MAR 2021 – AUG 2021

BUSINESS

Luxury Agriturismo, Organic Farm, Farm to Table Restaurant, Location for Shooting and Events, Podere Conti is a unique reality: thanks to its magic atmosphere, the meeting of different cultures, the contact with nature, the attention to details. Not the common Tuscan farmhouse.

OBJECTIVES

Increase the awareness of Podere Conti e make it a wish list destination
Fill the gap due to less foreign travellers and weddings, by diversifying the strategy and expanding the target of guests and reservation opportunities (ie. smartworking)
Identifying and developing new opportunities (ie. weekly formulas or daily access)
Improve the storytelling around the several experiences that make a stay at Podere Conti unique.

JOURNEY

Strategy review (kick off diagnosis, strategy definition, roadmap suggestion)
Creative direction (new vacation formulas, social contents, printed materials, local collaborations)
Shooting and content creation for IG and FB pages
Editorial plan and Social Media management
Guidelines for in house Community management
Storytelling on blog and Instagram channel
Press release
Influencer live experiences
Monitoring of social insights on a regular basis