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MAR 2021 – AUG 2021

BUSINESS

Luxury Agriturismo, Organic Farm, Farm to Table Restaurant, Location for Shooting and Events, Podere Conti is a unique reality: thanks to its magic atmosphere, the meeting of different cultures, the contact with nature, the attention to details. Not the common Tuscan farmhouse.

OBIETTIVI

  • Increase the awareness of Podere Conti e make it a wish list destination
  • Fill the gap due to less foreign travellers and weddings, by diversifying the strategy and expanding the target of guests and reservation opportunities (ie. smartworking)
  • Identifying and developing new opportunities (ie. weekly formulas or daily access)
  • Improve the storytelling around the several experiences that make a stay at Podere Conti unique.

JOURNEY

  • Strategy review (kick off diagnosis, strategy definition, roadmap suggestion)
  • Creative direction (new vacation formulas, social contents, printed materials, local collaborations)
  • Shooting and content creation for IG and FB pages
  • Editorial plan and Social Media management
  • Guidelines for in house Community management
  • Storytelling on blog and Instagram channel
  • Press release
  • Influencer live experiences
  • Monitoring of social insights on a regular basis
Content Creation – marzo 2021
Social Media Management per @podereconti – da marzo 2021
Storytelling su www.justmeandthecities.com
Live Social Coverage su @elena_minozzi
Storytelling su @elena_minozzi
Influencer Live Experience – apr 2021

RISULTATI:

  • 3X reactions (interactions, website taps) vs mesi precedenti
  • 2X follower base milanese vs mesi precedenti
  • Top Ranking per i post con nuovi contenuti creativi
  • Aumento prenotazioni da nuovi ospiti in Lombardia

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