M.net - Essentialnio

Essentialnio

February 2025 - Ongoing

Essentialnio® is a pioneer brand that combines the science of CBD with advanced technologies to develop innovative dermo-cosmetic products. Born in 2024 from the meeting between scientific research and daily well-being, it creates products formulated to relieve pain and osteoarticular, dermatological, gynecological and trichological disorders.

Objectives

Brand awareness: to increase the awareness of Essentialnio among the target audience, strengthening its image as an innovative brand in the field of wellness and health through CBD;
Brand positioning: to become «top of mind» in the health and wellness sector with innovative products that combine CBD and science to offer advanced and effective solutions, based on the technology of niosomes;
Lead generation: to attract the right target, stimulating interest in the benefits of CBD for different issues, leading consumers to test and retain products through an approach based on continuity and effectiveness.

Journey

Initial strategic counseling (market analysis, competitors, target consumer, offer, positioning);
Identification of key messages to be enhanced;
Drafting of a Marketing Roadmap document containing indications of the strategic direction to be taken at the marketing and communication level;
Construction of the proposed annual Marketing Plan with definition of the necessary resources and related budget;
Planning of Marketing and Communication activities identified as priorities;
Drafting of a Social Media Strategy document containing indications of the strategic direction to be taken at the level of Social Media and Digital PR;
Coordination of the launch phase of certain communication activities, with particular focus on:
Social media;
Website / Newsletter;
Merchandising;
Events.

Essentialnio

February 2025 - Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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