Blue Taste

Category: Food
March 2022 – May 2022

Blue Taste, is a restaurant format that was created with the mission of extending the lives of those who choose its dishes while improving their health and well-being. To do so, it studied the habits of the world’s longest-living people, those living in the Blue Zones, borrowing their secrets to develop healthy, gourmet and sustainable cuisine.

Objectives

  • Brand Awareness
  • Brand Positioning
  • Drive to Store

Journey

  • Creative Direction
  • Digital PR and Social PR
  • Merchandising

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR