M.net - Be Well

Be Well

Category: Beauty & Health

Gennaio - Marzo 2024

Located in downtown Brescia, Be Well Pharma is a multi-service parapharmacy where products and advice in dermocosmetics, homeopathy and nutrition are available, as well as an optical and beauty center.

Objectives

Drive to store: get more customers to be driven to the parapharmacy for its diverse services, return frequently, and tell more potential customers about it.
Brand positioning: becoming “top of mind” when thinking about a trusted multi-service parapharmacy and laying the groundwork for future franchise openings.

Journey

Initial strategic counseling (analysis of market, competitors, target consumer, offer, positioning)
Identification of key messages to be enhanced;
Drafting of a Marketing Roadmap document containing indications of the strategic direction to be taken at the marketing and communication level;
Construction of the proposed annual Marketing Plan with definition of the necessary resources and related budget;
Planning of Marketing and Communication activities identified as priorities;
Supervision for the development of a new consistent Brand Identity across all channels and materials;
Drafting of a Social Media Strategy document containingguidelines for subsequent internal management by the client.

Be Well

Category: Beauty & Health

Gennaio - Marzo 2024

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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