Feudo Maccari

Category: Travel & Hospitality
June 2025 - September 2025

Feudo Maccari is an elegant wine estate located in the countryside of Noto, Sicily, known for producing high-quality wines. It spans 60 hectares of vineyards that stretch across volcanic and limestone soils. Here, a perfect fusion between Baroque culture and a strong agricultural identity takes place, making the estate part of the UNESCO World Heritage.

Objectives

  • Brand positioning: Present Feudo Maccari not only as a place of exceptional wine production, but as an experiential destination capable of capturing the growing appeal of Sicily among foreign tourists — an appeal supported by steadily increasing data on international arrivals in recent years.;
  • Lead generation: Create a strategic and emotional presentation of the Feudo Maccari estate, designed to attract international players in the luxury hospitality sector and fully enhance the potential of the location for an exclusive tourism project in Sicily.

Journey

  • Initial strategic counseling (market analysis, competitors, target consumer, offer, positioning);
  • Identification of key messages to be enhanced;
  • Conceptual and creative development of a strategic and emotional Investors’ Deck, integrating the estate’s unique positioning with the opportunities offered by the surrounding territory.

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR