M.net - Kito ODV

Kito ODV

Category: Other

January 2021 - Ongoing

Kito Odv is a nonprofit organization founded in Padua, Italy in 2012 and active mainly in the Philippines.
Established to respond to humanitarian emergencies caused by natural disasters, in recent years it has become increasingly involved in hygiene, prevention and community empowerment projects.
To date, the association has implemented 26 charitable projects, supporting more than 100,000 people.

Objectives

Increase generic awareness about the organization.
Improve image and create storytelling that can clearly explain active projects.
Increase the follower base on Instagram and push reach and engagement.
Reach new sponsors and donors by exploring different channels than those already established.
Support new projects through new fundraising initiatives.

Journey

Initial strategic consulting (analysis of market, competitors, target consumer, offer, positioning).
Drafting of a Marketing Roadmap document containing guidance on the strategic direction to be undertaken at the marketing and communication level.
Creative Direction in the concrete development of the Marketing and Communication activities identified as priorities.
Coordination of their implementation, with particular focus on everything related to:
- Social media Strategy;
- Shooting and Content Creation;
- Social Media Management;
- Website / E -commerce / Newsletter;
- Digital PR;
- Merchandising;
- Events.
Development and coordination of Co-marketing activities and special fundraising projects.
Dynamic monitoring of results.

Kito ODV

Category: Other

January 2021 - Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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