M.net - Lavanda del Lago

Lavanda del Lago

Category: Beauty & Health

Ottobre 2025 - Ongoing

Lavanda del Lago was founded in 2008 on the shores of Lake Garda. It combines tradition and craftsmanship to create natural Made in Italy products dedicated to personal and home well-being. From organic cultivation to processing in its own laboratories, the company has developed a 100% integrated model that conveys an idea of authentic well-being, where nature becomes a daily experience.

Objectives

Omnichannel strategic vision: supporting the brand in defining a clear and sustainable direction in the medium to long term, integrating the various channels (physical, digital, network) into a coherent and scalable strategy;
Brand awareness: increasing brand awareness among the target audience by leveraging various channels (online/offline);
Lead generation & customer engagement: reaching the right target audience across multiple channels, stimulating brand discovery and multi-product purchases, and collecting useful data to create clusters and personalized strategies;
Operational efficiency: strategic selection of the most effective tools to optimize processes and performance, with an omnichannel approach geared toward brand growth and future autonomous management by the customer.

Journey

Monitoring of key trends in the sector at national and international level and identification of best practices to be taken into account when setting the next strategy;
Summary of relevant trends in terms of product, price, communication, promotion, and distribution (within the same sector and across sectors);
Identification of the Buyer Personas you want to target (possibility of organizing focus groups and/or online surveys);
Analysis of the brand’s current positioning and evaluation of the same with respect to the reference benchmarks from a 360° perspective (product, price, promotion, online and offline communication, distribution).
Drafting of a Business Roadmap document containing guidelines on the strategic direction to be taken in terms of product, pricing, promotion, distribution, and communication (online and offline);
Preparation of an annual budget document identifying the activities to be implemented, with relative costs and order of priority, based on the total resources available.

Lavanda del Lago

Category: Beauty & Health

Ottobre 2025 - Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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