Marco Testori

Category: Beauty & Health
September 2025 - Ongoing

Studio Marco Testori is a premium dental clinic located in the heart of Milan, specializing in dental aesthetics, implantology, and complex rehabilitations. By integrating advanced digital technologies such as guided surgery and digital Smile Design, it provides personalized and minimally invasive treatments. The studio’s approach combines clinical precision, aesthetic attention, and patient comfort, with the goal of restoring harmonious, natural smiles, a true expression of well-being and confidence.

Objectives

  • Brand awareness: Increase the recognition of the practice, positioning it as a key reference point in the mid-to-high-end dental sector by highlighting its distinctive services;
  • Brand positioning: Strengthen the image of the practice as a premium, multi-specialty clinic capable of providing complex treatments through advanced technologies and a highly skilled multidisciplinary team. Reinforce Dr. Testori’s reputation as an authority on smile aesthetics and overall well-being;
  • Lead generation: Attract new patients aligned with the studio’s positioning and foster loyalty among existing ones by offering in-depth, value-driven content. At the same time, enhance the studio’s reputation and trust, leveraging word-of-mouth as a natural driver of patient acquisition.

Journey

  • Initial strategic counseling (market analysis, competitors, target consumer, product offering);
  • Identification of key messages to be enhanced;
  • Drafting of a Social Media Strategy document outlining the strategic direction to pursue across Social Media and Digital PR;
  • Shooting and Content Creation per pagine web e social;
  • Social Media Management;
  • Digital PR and Social PR activities;
  • Constant Monitoring of social insight;
  • Website restyling with a focus on SEO optimization;
  • Continuous management of Blog and Newsletter.

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR