Part of Nestlé’s Nutrition division, Nido offers a full range of milk and milk products that provide nutritional solutions for every stage of childhood. With its focus on providing a nutritional foundation for growth and development, the Nido brand has been helping mothers around the world care for and nourish children for more than 70 years.
Objectives
Rebranding presentation: Capturing the attention of Nestlé Nutrition Summit participants (120 Business Executives from all countries) and introducing them to the new direction of the NIDO brand, summarized by the campaign “Love is not a word. It’s an act.”, through the creation of a mini showroom (pop up corner with bar corner, examples of item merchandising and staff uniforms).
Journey
Creative concept for the creation of the Nest Pop Up Corner at the Summit dedicated to the brand’s International Leadership Team;
Coordination of all external vendors involved (ie. set up, merchandising, uniform).