Brand Awareness: increase awareness of the initiatives organized (with particular focus on the June Rice Festival), beyond the current panorama and reaching more and more of the Milanese population, leveraging different types of communication channels;
Brand Positioning: become “top of mind” not only when thinking about a reference center for slimming but also when thinking about local initiatives of value to the area around Milan;
Lead Generation: get more and more people to be driven to visit the organized events and themselves become spokespeople for these initiatives of the following ones.