Riccardo Midolo

Category: Beauty
August 2023 – Ongoing

Riccardo Midolo is a medical expert in aesthetic and regenerative medicine with a solid background in plastic and reconstructive surgery who operates in Milan, Italy, taking Lab Quarantadue outpatient clinic, of which he is Medical Director.
Deeply passionate about his work, Riccardo is constantly dedicated to staying up-to-date on the latest innovations and techniques in the field of aesthetic medicine. His primary goal is to help his patients preserve their natural beauty and improve their overall well-being.


  • Brand awareness: making Riccardo Midolo and his practice known as an aesthetic physician beyond the current landscape of regular patients.
  • Brand positioning: becoming a reference point when thinking of a professional you can trust, who makes you feel comfortable and in safe hands when it comes to your body and health.
  • Lead generation: getting the right target audience of potential patients to turn to Riccardo Midolo and Lab Quarantadue and recommend him to further contacts as well.


  • Initial strategic consulting (market analysis, competitors, target consumer, product offering).
  • Identification of key messages to be enhanced.
  • Drafting of a Social Media Strategy document containing guidance on the strategic direction to be taken at the Social Media level.
  • Creative Direction for the development of an updated Brand Identity consistent across all channels and materials and aligned with that of Lab Quarantadue.
  • Shooting and Content Creation for web and social pages.
  • Social Media Management.
  • Website restyling coordination.
  • Dynamic monitoring of social insights.