M.net - Satì Beauty

Satì Beauty

January 2025 - Ongoing

Satì Beauty, with over 20 years of experience in the beauty sector, is a company specialized in the selective distribution of professional haircare, skincare and make-up brands. The company is committed to supporting salons and beauty centers, offering innovative brands, a personalized consulting service and training courses designed to enhance every professional reality.

Objectives

Brand awareness:Make known Satì Beauty and its portfolio both to the B2B target and to the B2C, increasing the visibility of the company and effectively communicating the value of the brands distributed through digital and offline channels;
Brand positioning:Position Satì Beauty as a selective distributor, renowned for exclusive and innovative products, distinguishing itself from wholesalers for the quality and value of brands;
Lead generation:Attract new customers, retain existing ones and reactivate inactive customers through targeted marketing strategies, valuable content, promotional campaigns and engagement actions.

Journey

Initial strategic counseling (market analysis, competitors, target consumer, offer, positioning);
Identification of key messages to be enhanced;
Drafting of a Marketing Roadmap document containing indications of the strategic direction to be taken at the marketing and communication level;
Construction of the proposed annual Marketing Plan with definition of the necessary resources and related budget;
Planning of Marketing and Communication activities identified as priorities;
Coordination of their implementation, with particular focus on everything related to:
- Social Media Strategy;
- Shooting e Content Creation;
- Social Media Management;
- Website/Newsletter;
- Digital PR;
- Merchandising;
- Events;
- Co-marketing;
Complete management of the budget allocated on marketing activities;
Constant monitoring of results.

Satì Beauty

January 2025 - Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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