M.net - LItta Palace

LItta Palace

Category: Travel & Hospitality

Novembre 2024 - Ongoing

Litta Palace is a business hotel located in Lainate, near Milan. Its strategic location makes it ideal for both leisure and business travelers. The hotel’s potential is encapsulated in its ability to offer high quality service and at the same time customizable to the needs of each client.

Objectives

Brand Awareness: increase awareness of Litta Palace as a reference point for high-quality all-around experiences, expanding the audience beyond the current clientele and using new communication channels both online and offline to attract national and international guests;
Brand Positioning: become “top of mind” for guests seeking an exclusive experience that combines comfort, high-end services, gourmet cuisine, and a focus on customer care, positioning itself as the preferred destination for those who want a refined and memorable experience;
Lead Generation: increase the number of direct bookings for Litta Palace, not only for business and leisure stays or for events and meetings, but also for shorter occasions dedicated to clientele from the surrounding area (ie. restaurant, brunch, evenings, pool).

Journey

Initial strategic counseling (analysis of market, competitors, target consumer, offer, positioning);
Identification of key messages to be enhanced;
Drafting of a Marketing Roadmap document containing indications of the strategic direction to be taken at the marketing and communication level;
Construction of the proposed annual Marketing Plan with definition of the necessary resources and related budget;
Planning of Marketing and Communication activities identified as priorities;
Drafting of a Social Media Strategy document containing guidelines for subsequent internal management by the client;
Digital PR and Social PR activities;
Event Management consulting support;
Networking activities to engage partners and develop Co-marketing initiatives.

LItta Palace

Category: Travel & Hospitality

Novembre 2024 - Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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