M.net - Vanni Gourmet

Vanni Gourmet

Category: Food

Febbraio 2024 - Ongoing

Vanni Gourmet offers high-end Personal Chef services.
The main business is in private homes, although the demand for Catering service is also growing.
It also opened Kitchen Lab in mid-2023: the chef welcomes guests into his “home” to arrange a private lunch or dinner for up to 16 people from the same group.

Objectives

Brand Awareness: increase awareness of Vanni Gourmet as a personal chef and of Kitchen Lab as a location to organize a private dinner, beyond the current Brescian audience and with additional channels than those activated so far.
Brand Positioning: become “top of mind” when thinking about the possibility of organizing high-end dinners with a personal chef accustomed to serving a premium clientele
Lead Generation: get more and more people to be driven to Vanni Gourmet for its Personal Chef and Private Catering services with the medium/long-term goal of scaling the business with more chefs under the brand.

Journey

Initial strategic consulting (market analysis, competitors, target consumer, offer, positioning);
Identification of key messages to be conveyed at launch;
Drafting of a Marketing Roadmap document containing indications of the strategic direction to be taken at the marketing and communication level;
Construction of the proposed annual Marketing Plan with definition of the necessary resources and related budget;
Planning of Marketing and Communication activities identified as priorities;
Coordination of their implementation, with particular focus on everything related to:
- Social Media Strategy;
- Shooting e Content Creation;
- Social Media Management;
- Website;
- Digital PR;
- Merchandising;
- Events;
- Co-marketing;
Complete management of budget allocated on marketing activities;
Constant monitoring of results.

Vanni Gourmet

Category: Food

Febbraio 2024 - Ongoing

Objectives

Journey

1MEET

2MESSAGE

3MAP

4MANAGE

5MONITOR

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